i AM eeva Roots. photographer, STYLIST and creative DIRECTOR from helsinki.
I'm hugely inspired by street fashion and underground culture, which is the root of my visual work. I specialize in portrait, lifestyle and promotional artist imagery and almost without exception plan and style all of my shoots.
Behind the camera is where I feel most alive.
I have a versatile work experience from the field of trade, fashion, visual and creative work. I've worked for well-known clothing companies in such positions as visual merchandiser and store manager and I had my own clothing line and company for two years.
I am business minded, goal-oriented and marketing oriented. My wish is to inspire others to create their own path and build businesses.
WHAT IF I TOLD YOU I CAN UPGRADE YOU?
Feed the fire! / Eeva Roots